Pinnacle Life launched in May 2007, making it the first life insurance provider anywhere in the world to deliver immediate, fully underwritten online cover to consumers.
Pinnacle Life, powered by Intelligent Life software, set out to target an emerging life insurance market amongst internet-savvy consumers and has enjoyed significant growth since it launched its instant life insurance online.
It was the only company from outside the United States among the 20 finalists for the award.
It was also the only finalist whose innovation directly benefited the customer, rather than merely delivering cost savings to the insurance provider.
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