by David Chaplin
Darren Gannon, head of Newpark Financial Services, said the recent trend of mortgage brokers switching to insurance advice was "devaluing the quality of the adviser market".
"We disagree with the PAA [Professional Advisers Association]. We don't think mortgage brokers should be giving insurance advice. It's the bottom half of mortgage brokers that are trying to sell insurance to top their incomes up," Gannon told the roundtable. "The bulk of those mortgage brokers have aligned themselves with one carrier, which is a joke."
He said the best mortgage brokers "want to specialise" in their own field, likewise with life and investment advisers.
Ron Flood, head of the Life Brokers Association (LBA), also said many mortgage brokers "don't have the expertise" to sell life insurance.
"One of the problems with mortgage broker [insurance] advice is that a lot of them use the short-form applications that don't have the full information," Flood said. "Time and again I've come across clients where there's been material non-disclosure on a mortgage broker application."
However, Peter Leitch, PAA president, said capable mortgage brokers were well-equipped to make the switch to selling insurance.
"We've seen that mortgage brokers, by virtue of what they do, are very procedurally driven. Insurance advisers traditionally haven't been," Letich said.
He said mortgage brokers could easily adapt those processes to life insurance with proper training.
"As long as those people understand what their core competency is, as long as they are capable of giving advice and can support insurance services as well as mortgage services, I don't have a problem," Leitch said.
He said mortgage brokers would also benefit by joining a professional body to mix with experienced insurance advisers.
An edited version of the insurance roundtable was published in the September issue of ASSET.
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Few in the industry would debate the fact that the financial market has some rogue advisors within it; but to suggest that this stems from the brokers who offer both a mortgage and insurance solutions is ludicrous. Rather, I would suggest that there are a far greater number of ‘specialist’ insurance brokers who are guilty of “devaluing the quality of the adviser market”. In fact, I challenge Mr Gannon to recommend someone other than a mortgage broker who would be more qualified to identify a client’s financial risks and needs.
As a whole, the mortgage broking industry takes pride in the professional and qualified advice given to clients. We make an effort to understand a client’s full financial position, which is more that can be said for the numerous insurance agents more focused on selling as many products as possible rather than identifying an actual need. The insurance brokers I refer to give no consideration to a rational approach to insurance, and strike me as being more suited to a life of selling cars or peddling Amway products. The sad fact of the matter is that each one of us reading this will have met an insurance broker exactly like this. Slicked back hair, a stench too much cologne and a smarmy smile….you know the type.
One of the more interesting of Mr. Gannon’s comments was that “"The bulk of those mortgage brokers have aligned themselves with one carrier , which is a joke." I however feel that the joke lies in the fact that insurance brokers with multiple carriers tend to place business with their preferred company anyway; only to rewrite the policy two years later and reclaim the commission. If Mr. Gannon doubts that this is typical of the industry – I would happily prove him wrong.
Countless times I have advised clients with a poorly structured insurance package which has been implemented by a ‘specialist’ insurance broker. So I leave Mr. Gannon with this final point - until the ‘specialist’ insurance brokers begin to lift their game, we skilled brokers with knowledge that spans far greater than one product, will welcome the opportunity your industry creates.