Firstly credit to Jeff Page for raising the idea that dealer groups like Kepa could become some form of QFE. I thought he was brave to air the idea.
Funnily enough one of the biggest things which got readers going was his comment about wayward advisers, which he has since apologised for making. In his defence I don't think he was referring to members of Kepa with this comment.
But the idea of "wayward" registered financial advisers is part of the reason why this QFE idea may have some legs. Let me explain why this idea isn't as far-fetched as some seem to think.
The Financial Markets Authority is charged with monitoring and regulating advisers. Out of the universe of however many thousands of advisers there are in New Zealand it actively monitors the 1,800 Authorised Financial Advisers. A large proportion of RFAs sit inside QFEs. These QFEs are essentially delegated to do the FMA's monitoring work. The FMA monitors QFEs but it is hard to know what happens here there is little publicly available evidence of what this monitoring uncovers. Then there are the remainder of the RFA universe who pretty much escape any form of monitoring.
Clearly the FMA doesn't have the resources, inclination nor knowledge to do the work necessary here.
It's easiest solution would be to change the rules so that these RFAs would be monitored by someone and the most obvious solution to this is to make it a role of the dealer groups. It's not far-fetched.
Clearly advisers who have commented in the story aren't at all keen on this and seem to think that it would make them the same as an RFA inside a bank QFE and just flogging their employer's products. A dealer group QFE model, especially in the life insurance space, is quite a different proposition and could evolve so that there are QFEs with members truly giving independent advice. Now wouldn't that be a nice thing for a QFE to do?
While Page has been roundly criticised for the idea it is not new. I first came across it in an interview with David Carter when he was head of Asteron Life in New Zealand. He too raised the idea that dealer groups could become QFEs and that the idea wasn't too dissimilar to what happens in Australia.
Then it didn't get much traction. Maybe now the idea is more real advisers are reacting to it?
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The reason goes back to the liability on the QFE for the actions of the advisers. Such liability would require the DG/QFE to control the activities of the advisers to protect the QFE from attack for a rogue adviser. Advisers are typically independent thinkers who have rejected the controls exerted by large institutions in the employer/employee relationship and have chosen to take responsibility for their own destiny.
Whilst it might be "nice" for a QFE's members to give truly independent advice, how long before the QFE gets offered a larger clip for directing its "independent" advisers to favour one insurer over the others?
Maybe the FMA needs to use more of the fees it sucks from advisers to employ more competent staff to monitor advisers?