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Hi #First Name#
GOOD RETURNS' BOOKS NEWSLETTER
Before you head off on a break
over Christmas make sure you have some new books to read.
In this newsletter we profile
four new titles which have been added to Good Returns' bookstore.
They include the first classic Internet business book, a witty
little book about how to get rich and the inside story on Sovereign's
success.
This week we have gone live with
a brand new bookstore which is designed to make shopping easier
for you. The store now has a shopping cart for multiple orders,
a section for Specials, search function and a place where you
can review books.
You can safely order online and
pay by either Visa, Amex, Mastercard or cheque, or you can place
an order over the phone by calling Tollfree 0800-345675.
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Books featured
in this newsletter are:
dot.bomb ~ Reality
is Crazy ~ Lost Property ~ How
to get Rich
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- dot.bomb
- By J David Kuo, $34.95
 Dot.bomb
tells the story of ValueAmerica.com. This site was supposed to
be the answer to retail online and was going to blow the competition
out of the water.
ValueAmerica was led
by marketing dynamo Craig Winn and had the backing of people
such as Microsoft co-founder Paul Allen and FedEx chairman Fred
Smith.
A year after its launch
the business had haemorrhaged more than US$200 million and was
destined to crash.
The story is written
by company insider David Kuo. It is a story about greed, excitement,
and ambitions.
Dot.bomb chronicles the
hair-raising, hilarious and humbling story of ValueAmerica's
fall from grace. It is destined to become the first classic Internet
business book.
Order your copy here
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- Reality
is Crazy - The Sovereign Story
- By Ian Brooks, $39.95
 It
seems people have either loved or loathed Sovereign over the
years. Whatever you think the company has been remarkably successful.
This book, by Ian Brooks, documents the Sovereign story. It describes
how a company that in 1988 had no name and no office got to the
position of having a third of the life insurance market just
over a decade later.
Reality is Crazy
is a fascinating
and entertaining story of how two men, Chris Coon and Ian Hendry,
had the courage to follow their dream and the vision to see opportunities
where everyone else saw problems. It is also the story of the
trials, tribulations, vicissitudes and triumphs of a company
that started with little money and few staff and that, four years
after it first opened its doors, was voted the best insurance
company to deal with by New Zealand’s independent financial
advisers.
Order your copy here
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- Lost
Property
- Olly Newland,
$34.95
 A
must read for property investors and those investing in the share
market.
NZ property investor
Olly Newland tells the true story of how he built up a property
empire them lost almost all of it following the 1987 share market
crash. In this frank, insightful book Olly Newland tracks the
rise and fall of the share market and property bubble of the
late 80's and in particular Landmark Properties, a public company
he set up to invest in commercial real estate.
This book is his candid
account of the heady days of success, the things he did right,
and then the gloom and despair of the crash, the things he didn't
see coming, betrayal and double-dealing, the terrible aftermath
and the lessons he drew from it all. It makes compelling reading.
Order Your Copy Here
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- How
To Get Rich
- Jeff Fisher, $19.95
 The
ideal gift for money-grubbers of all ages. Artist and illustrator
Jeff Fisher herewith offers his own failsafe method for filling
your coffers and lining your pockets.
With his international
reputation for his brilliantly witty and much-imitated drawings,
Jeff Fisher is ideally placed to give this kind of advice. The
fact that he himself is completely broke has nothing to do with
the excellence of his advice. Naturally we can't tell you too
much or you will all be getting too rich too soon.
Order Your Copy Here |
