Life too risky for mortgage brokers
Mortgage brokers are prone to giving poor risk advice, according to top industry players who attended the recent ASSET insurance roundtable.
Tuesday, October 20th 2009, 12:28PM 23 Comments
by David Chaplin
Darren Gannon, head of Newpark Financial Services, said the recent trend of mortgage brokers switching to insurance advice was "devaluing the quality of the adviser market".
"We disagree with the PAA [Professional Advisers Association]. We don't think mortgage brokers should be giving insurance advice. It's the bottom half of mortgage brokers that are trying to sell insurance to top their incomes up," Gannon told the roundtable. "The bulk of those mortgage brokers have aligned themselves with one carrier, which is a joke."
He said the best mortgage brokers "want to specialise" in their own field, likewise with life and investment advisers.
Ron Flood, head of the Life Brokers Association (LBA), also said many mortgage brokers "don't have the expertise" to sell life insurance.
"One of the problems with mortgage broker [insurance] advice is that a lot of them use the short-form applications that don't have the full information," Flood said. "Time and again I've come across clients where there's been material non-disclosure on a mortgage broker application."
However, Peter Leitch, PAA president, said capable mortgage brokers were well-equipped to make the switch to selling insurance.
"We've seen that mortgage brokers, by virtue of what they do, are very procedurally driven. Insurance advisers traditionally haven't been," Letich said.
He said mortgage brokers could easily adapt those processes to life insurance with proper training.
"As long as those people understand what their core competency is, as long as they are capable of giving advice and can support insurance services as well as mortgage services, I don't have a problem," Leitch said.
He said mortgage brokers would also benefit by joining a professional body to mix with experienced insurance advisers.
An edited version of the insurance roundtable was published in the September issue of ASSET.
« Mercer looks for dynamic returns | Sovereign takes regulation bull by the horns » |
Special Offers
Comments from our readers
Surely this cannot be the same Mr Gannon who burst into print a few weeks ago about the launch of his new mortgage aggregator...a mortgage aggreagator that would supposedly fill a gap in the existing market by better catering to mortgage advisers who write risk business? Can it really be that he now criticises the very brokers he is hoping will line his pockets with their $350 monthly fee??
This aggregator is a last ditch attempt by Southpark to create critical mass...mass that they are apparently losing daily to superior groups and aggregators. We wonder how long suppliers and lenders will cotinue to line Mr Gannon's pockets in the absence of any demonstrable value....not much longer if the rumours are to be believed..
We applaud Peter Leitch's solid arguments in defence of mortgage brokers. As for the LBA....Ron who?
Our experience has been that mortgage brokers recognise that insurance can be a crucial part of their business, and we’ve seen a strong commitment among brokers to implement a professional, effective insurance process. The results are great too – we’re seeing mortgage brokers write multi-benefit packages with large APIs - across a wide range of insurers (not to mention well protected, happy clients!).
MortgageShield’s perspective is that mortgage brokers are perfectly positioned to introduce insurance to their clients – and with the right tools and ongoing assistance, can make this a vital and successful part of their business.
At Allied Kiwi we have gone to lengths to upskill our brokers and through our groups exclusive alliance with Mortgage Shield feel our Advisors have the widest range of tools in the market at their disposal to complete a professional and well researched job for their clients with access to up to 6 of NZ's leading Insurers. Ironically I note Mr Gannon's Insurnace Aggregation group does not even provide access to NZ's largest Insurer, Sovereign, I wonder why?
Perhaps a little more thought is required from Mr Gannon before he emparts his undoubted well researched opinion with the market!
I have been a mortgage and insurance broker since 1996 and it comes down to the integrity and willingness of the brokers/advisers to learn and apply process to everything we do, we can be competent brokers in both fields of insurance and mortgages.
As for Newpark we also belong to Newpark and again have to say the training avaialble and the benefits to our business has also been great and second to none in what we are doing at Complete Financial. We belong to both groups and enjoy being with both groups.
Finally, I think it comes down to the adviser being teachable, and using great tools like Allied Kiwis MAS system and InControl by RMS which we use for risk business.
But my guess is that there are brokers in both industries that who are just mucking around...they should just leave! I am sure you will see in other industries those who specialise and those who generalise. Doctors (GP) and Specialists are a classic example. Thats my two cents worth it comes down to the individual broker and let's see if the new compliance rules get rid of the time wasters and I am sure the perception of mortgage and insurance brokers will be much more professional.
For someone whos organisation cannot offer all the better companies products because of a meltdown in relations between you and them should be very careful.
The sooner you are out of the industry the better.
Most mortgage brokers work with mums and dads in the residential market and in essence this is not too difficult, but working in the development and commercial markets requires a different skill set that many advisers do not have.
The same can be said in regards to insurance – most advisers are arguably quite competent dealing with family type cover; however when they dabble in business insurance they make a complete hash of it.
I think you could argue that it is hard to give both mortgage advice and insurance advise but I think a more appropriate argument would be whom advisers should give advice to.
The quality of their work will depend upon the effort they make to get thorough training and the use of tools to allow them to provide sound advice.
Most of this will come down to the individual.
I'm sure there are some mortgage brokers who do not at present provide sound risk advice, prehaps restricting their advice to the simple option of enough life insurance to cover the mortgage.
And I am sure some risk advisers provide equally skimpy advice around their clients mortgage needs.
Ultimately if the job is not done well, you run the risk of another - more competent - adviser beign able to easily show the poor advice previously given and you risk losing both the risk and the mortgage business.
Before any adviser steps into a 'new' field, they need to ask themself if they are prepared to be fully trained - including the time and cost this will involve - and are they going to earn enough income and see enough potential clients to make this ne field a significant part of theri business on a regular basis, and not just during periods when markets are down or interest rates and the property market lead to fewer mortgages being written.
Under compliance it may be that we need to continually 'prove' our competence in all fields of advice we provide, even category 2 products.
And of course the same argument can be made for mortgage brokers or risk advisers now selling KiwiSaver. Do you want to still offer this service when the higher costs of ebign an AFA apply?
The policies in place through this office had lapsed (we had phoned to check why) after her mortgage adviser had advised not to change direct debits to the new bank (where he had placed the mortgage.) He advised he would be placing new insurance cover.
The husband and father (of young children)died this year. There is no insurance in place as the mortgage adviser was not able to secure new cover because of a medical condition.
Who would advise cancelling before securing new cover? While we all make errors I believe this behaviour is neglient and should be held to account. Your comment?
There is no reason why a mortgage broker, who has the genuine aim of protecting their clients and adding another quality service to their business, can’t help their clients set up insurance. It just comes down to process and having the right tools to do the job (and to follow up with reviews, ongoing service etc). And while technology is not the answer for everything, it does make it much easier to take each client through a clear and consistent process. This is one of the major things we’ve noticed at Mortgage Shield – once a mortgage broker has the right tools and information (and the confidence that comes with these), the insurance packages that they write are solid, multi-benefit options – that any insurance broker would be happy to have written!
There is also a myth that longevity in either industry equals a higher standard of advice. Of course experience is advantageous but I know plenty of stalwarts who couldn't read a balance sheet if it was written in red crayon and I know many "new" advisers who could competently present advice to a company accountant with a deep understanding of the issues at hand. My point is that instead of getting defensive about who enters our market, lets raise the standard, improve the accountability and get on with helping NZ’s buy their first home and protect their wealth.
Please correct me if I am wrong but by being part of the Newpark Group I can place my business where ever I see fit, I am not restricted to place any percentage with any one company, I get the benefit of associating with very successful insurance advisers with a huge amount of experience who, because we are part of the same group, are more than happy to share their wisdom and the training and support that is offered by being part of the Newpark Group is fantastic.
With regards to the Newpark Broking Services I was of the understanding that this was a vehicle to get mortgage professionals and insurance professionals to work together by referring to each other. Not to try and get advisers to sell both mortgages and insurance.
And what’s with all the personal attack on Mr Gannon? Are we not allowed to have an opinion anymore? Could it be the good old NZ tall poppy syndrome kicking in again?
In my time of being an insurance broker I have always referred my clients to specialist in the field of accounting, law, mortgage broking etc. I want the best for my clients and I feel that by referring them to a specialist they will get the best advice. I too, like “Angry Insurance Adviser”, have come across clients who have been insured by their mortgage broker with non disclosure in the form of smoking status, family history, cholesterol levels and even heart surgery that was not put on the original application! All too often a client who is dealing with someone who has financed them into their home, be it a banker or a mortgage broker, will do whatever that person tells them to do just so long as they get their money.
I recently saw a client who was referred to me after they had seen a mortgage broker who also sold insurance. They were told that they could not get further insurance for one of them because of a medical condition. Even though the medical condition was terminal I was able to increase the life cover for this client by over $150,000. The mortgage broker had happily organised their loan knowing that they required both their incomes to finance this and yet the greater of their incomes is soon to stop forever! What would happen to this family if I was not able to secure the extra life insurance?
I am sure that there are plenty of insurance and mortgage advisers out there doing a good job for their clients in both areas. I don’t think that Mr Gannon was referring to them. But there are many mortgage brokers out there who have been encouraged by the insurance companies to sell their products direct rather than going through an established insurance adviser and the mortgage brokers are taking up this option to increase their income. Not something they would have thought about before mortgage commissions were reduced or the economy slowed I’m sure.
There is a provider out there who I think pays higher mortgage commission and trail if you also place insurance business with them. Do the mortgage brokers who sell these products declare that to their clients? And what is with the short form application? Is this not non disclosure waiting to happen? I think some of the insurance companies need to have a look at who they are dealing with and why.
It is unfortunate however that some of the more senior industry players do not reflect upon why mortgage advisers needed to get into the insurance in the first place..
I doubt very much that the various mortgage aggregators in the market would even have bothered with getting into insurance, if they hadn't devalued the mortgage broking market to such an extent that the major trading banks had to cut commissions by a third to make dealing with the broker channel viable!
They certainly would not be looking to insurance for residual income options if the fly by night, non bank lenders were still around!
It appears that some people have very short memories!
The reality is that there are very few advisers in the market that can provide advice on both the insurance and mortgage fronts that is of equal quality.
I can attest to this having worked in both the mortgage and insurance broker markets.
People may chastise Mr Gannon for his comments, but in a large part they are true.
As a consumer, would I look to getting mortgage advice from someone who spends 85% of his time writing insurance?
Or would I want to get insurance advice from someone who has been a mortgage adviser for the last 10 years, only to get into insurance now because he gets paid more for it (or the aggregator he is aligned to).
No! I would rather my adviser have the integrity to refer to someone who is a specialist, and who is willing to provide me with more than one choice of insurer, or lender.
As, for Andrew, Mr & Mrs Smith, and amazed, surely if you believed in your words, you would be willing to put your full name to them!
Thankfully, regulation is on it's way!
Perhaps before slamming Darren's thoughts maybe it should be asked where they came from. As part of a group of Newpark's top Brokers I recently attended a meeting in Australia with one of Australia's top writers. It was evident from this meeting that Brokers/Advisors in Australia have had to specialise and network together. Is this our future?Only time will tell but maybe something we should be prepared for.
By the way Mr & Mrs Smith, Ron who? happens to be Ron Flood a person who has a lot of respect in this industry and one you could obviously learn a lot from.
Let's get real. Providing good quality mortgage (or insurance) advice is hugely important, and is challenging, but it's not so complicated that we don't have the capacity to do more. There are plenty of people out there (in our industry - and most certainly in others) that work hard, have an ongoing passion for learning and extending themselves, and excel at more than one thing.
I think that most would agree that a dedicated (and at least somewhat sharp) person could become a competent mortgage or insurance adviser within the space of a few years. Apart from fine tuning their skills, and keeping up with industry developments, what is a motivated and passionate person supposed to do with the rest of their career by way of challenging themselves? Or is that it?
The most successful people that I have met within this industry are always great at building relationships - but they are often living proof that a keen mind is not a prerequisite for success. Let's face it, the intellectual requirements although reasonable, are far from at rocket science levels. So, I'm not sure on which side of the fence I sit. If the average adviser in our industry is fairly dim, then Mr Gannon's comments are on the money (which, like I say, is slightly depressing - but could well be true). However, I'd much prefer to sit on the other side of the fence - where the grass is greener and life is generally more upbeat.
Darren Gannon has expressed his unqualified opinion on this matter. Maybe a better understanding of the mortgage application process is required by Darren before such loose comments are made.
I really am curious.
Is it about the clients or the money!
Commenting is closed
Printable version | Email to a friend |
Few in the industry would debate the fact that the financial market has some rogue advisors within it; but to suggest that this stems from the brokers who offer both a mortgage and insurance solutions is ludicrous. Rather, I would suggest that there are a far greater number of ‘specialist’ insurance brokers who are guilty of “devaluing the quality of the adviser market”. In fact, I challenge Mr Gannon to recommend someone other than a mortgage broker who would be more qualified to identify a client’s financial risks and needs.
As a whole, the mortgage broking industry takes pride in the professional and qualified advice given to clients. We make an effort to understand a client’s full financial position, which is more that can be said for the numerous insurance agents more focused on selling as many products as possible rather than identifying an actual need. The insurance brokers I refer to give no consideration to a rational approach to insurance, and strike me as being more suited to a life of selling cars or peddling Amway products. The sad fact of the matter is that each one of us reading this will have met an insurance broker exactly like this. Slicked back hair, a stench too much cologne and a smarmy smile….you know the type.
One of the more interesting of Mr. Gannon’s comments was that “"The bulk of those mortgage brokers have aligned themselves with one carrier , which is a joke." I however feel that the joke lies in the fact that insurance brokers with multiple carriers tend to place business with their preferred company anyway; only to rewrite the policy two years later and reclaim the commission. If Mr. Gannon doubts that this is typical of the industry – I would happily prove him wrong.
Countless times I have advised clients with a poorly structured insurance package which has been implemented by a ‘specialist’ insurance broker. So I leave Mr. Gannon with this final point - until the ‘specialist’ insurance brokers begin to lift their game, we skilled brokers with knowledge that spans far greater than one product, will welcome the opportunity your industry creates.