Boielle takes on expanded role at Southern Cross

Southern Cross Health Society has tweaked its top team to replace departing chief marketing officer Chris Watney.

Monday, February 24th 2020, 12:19PM

Kerry Boielle will take the role of chief sales and marketing officer.

Boielle was previously the Society’s chief sales officer before stepping into the newly-expanded senior leadership position.

The appointment follows the resignation of Watney, who is moving to London to take up the role of chief executive of the International Federation of Health Plans (iFHP).

Boielle joined Southern Cross Health Society in May 2017, following senior leadership roles at Kiwibank, Baycorp and ASB Bank.

Her new position encompasses sales channels, business growth, strategic leadership, digital and mobile development, innovation within the Society's key products, marketing strategy and customer experience.

Southern Cross Health Society chief executive Nick Astwick said Boielle’s breadth of experience, including working with financial services intermediaries, made her an outstanding fit for the role.

“Kerry is an insightful leader with an open and engaging style who is more than capable of managing both our sales and marketing functions.

“We have also taken the opportunity to align our Sales and Marketing and Customer Experience teams into one team under Kerry’s leadership.”

Acknowledging the contribution of Watney, Astwick said he brought a slew of successful initiatives and products to life during five years with Southern Cross.

“Chris has been the driving force behind the Take Life Back campaign, creating the BeingWell product and the launch of our digital assistant, Aimee.

“It’s great to see one of our own now step into leading a global health insurance organisation.”

Tags: people Southern Cross