8 reasons why you should use independent product analysis
1. Profitability
Consider what your time is worth vs the cost of the service. In most cases, the time that you will save is worth far more than the monthly cost. Your time is best spent in front of a client – you delegate the routine office tasks to staff – using an independent product analysis is just the same. You delegate the role of reading and analysing the various products to a boffin, receiving concise summaries that allow you to select the best product for each client you deal with.
2. Accuracy
With the changes that we see in products each year, it is vital that you understand the strengths and weaknesses of the various products on offer, so that your advice to your clients is robust – i.e. it can withstand the most rigorous scrutiny. With such respect that is due, the BDMs are not going to tell you of their products' weaknesses – only the strengths! The analyst's role is to help you understand!
3. Doing a better job
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