Advisers must add value in digital future
The Accenture Distribution and Agency Management Survey, Reimagining Insurance Distribution, found insurance companies had started to accelerate the shift to a different distribution model, in which digital strategies played an increasingly important part.
The survey included insurance executives in Europe, North America, Asia-Pacific and Latin America. Just over a quarter were operating life insurance businesses.
Only 19 per cent said they did not have plans to move to a wholly digital sales process, with human interaction reserved only for those needing advice.
The report said that, over the next three years, more than a third of life insurance distribution would be done digitally.
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