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Insurance

Advisers must add value in digital future

Tuesday 7th of March 2017

The Accenture Distribution and Agency Management Survey, Reimagining Insurance Distribution, found insurance companies had started to accelerate the shift to a different distribution model, in which digital strategies played an increasingly important part.

The survey included insurance executives in Europe, North America, Asia-Pacific and Latin America. Just over a quarter were operating life insurance businesses.

Only 19 per cent said they did not have plans to move to a wholly digital sales process, with human interaction reserved only for those needing advice.

The report said that, over the next three years, more than a third of life insurance distribution would be done digitally.

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