Advisers need advertising campaign
Improving consumer understanding of financial advice is among the primary objectives of Financial Advice New Zealand, the new professional association that is currently in development stages.
IFA chief executive Fred Dodds said something needed to be done to get the message to the public that an adviser would offer value. “It is that basic question ‘who are advisers and what do they do?’”
He said it was an exciting time to be a financial adviser because financial issues had come to the fore for many New Zealand through things such as KiwiSaver. “But the public generally don’t know if they need an adviser, they don’t know how to find one and they don’t know how to evaluate one. And also don’t understand the value of making better financial decisions,” he said.
“The public just doesn’t seem to have time to understand the types of services advisers provide.”
Click the button below to subscribe and will have free unlimited access for a limited time to full article and all other articles on the site.
You will also be able to comment on articles on Good Returns.
