News
Advisers 'reluctant' to invest in marketing
Wednesday 18th of July 2018
Adviser business coach Tony Vidler said financial advisers had proved to not be good at adapting to the newer methods of engaging consumers, such as social media.
They were also reluctant to invest in full-scale communication systems and build their brands, he said.
“They are very poor at capturing and building awareness and engaging for the long term.”
He said it could not be attributed to the age of advisers, who are mostly aged over 50. “Adaptability is not an age thing - it’s an attitude thing, it’s an intelligence thing.”
Want to read the full article?
Click the button below to subscribe and will have free unlimited access for a limited time to full article and all other articles on the site.
You will also be able to comment on articles on Good Returns.
Latest News
3 min read
3 min read
2 min read
4 min read
3 min read
3 min read
2 min read
4 min read
Latest Comments
The Devil’s Advocate may be an adviser’s best friend
Ha, good one Philip!
1 day ago Steve Wright
SIFA puts quality ahead of growth
Great to hear the SIFA culture lives on!
4 days ago Ross Sheerin