AIA among transformation top performers

The report, by strategic consultancy firm, Innosight, was published in the Harvard Business Review.

To better understand why and how strategic transformation happens, Innosight developed a methodology to evaluate change efforts, with the aim of identifying best practices across industries, and public companies that exemplify leadership excellence. 

Innosight screened the world’s largest companies taken from the S&P 500 and the Forbes Global 2000 and only 57 companies were selected as making substantial progress toward transformation. The final 20 companies were selected by a panel of management experts.

Identified alongside companies such as Netflix, Amazon, Microsoft and Alibaba, AIA was recognised for moving from a traditional health insurance provider to a "collaborator with consumers" by introducing AIA Vitality – the company’s flagship health and wellbeing programme.