AIA and Sovereign products merged into one

AIA will launch its new combined product suite next week, which brings together the best of the AIA and Sovereign businesses, Chief Product and Vitality Officer Len Elikhis says.

AIA's new, combined product goes under the "Living" brand. It has made more than 100 enhancements to align its existing AIA and Sovereign products and these enhanced product ranges form the basis of the new Living product.

AIA Living offers customers market leading protection, a competitive pricing structure including a multi-benefit discount, and a simplified commission structure that supports good advice outcomes, Elikhis says.

"AIA Living has been designed to deliver outstanding customer value, particularly when combined with AIA Vitality."