AIA appoints Golden Boots as global ambassador

English football star David Beckham will become global ambassador for AIA in a new multi-year agreement, it has been announced.

AIA’s group chief executive and president Mark Tucker said, “We are delighted to welcome David as AIA’s global ambassador. David is an incredibly successful global sporting icon, a committed family man and is hugely respected for his longstanding community and charity work; most notably as a UNICEF Goodwill Ambassador over the past 12 years.”

As global ambassador Beckham will be present at a number of AIA’s most important community and business activities to personify and demonstrate the benefits and the importance of maintaining a healthy lifestyle.

Graeme Edwards, acting CEO of AIA New Zealand, said, "We are excited that David Beckham is our new global ambassador as we champion our cause to further help improve health and wellbeing outcomes for Kiwis through initiatives like the AIA Healthy Kids Challenge and, ultimately, the launch of AIA Vitality in New Zealand."