AIA: Health, wealth and wellbeing – how’s yours?
Rather than being disconnected from society, they see themselves as an intrinsic part of it, and their decisions about how to make money result in enduring organisations that foster and maintain awareness of the needs of people and society.
Recently we've been focusing on the deep but not so obvious connection between one's personal health and wellbeing and the health, wellbeing and wealth of the organisation. There is no doubt that the better we feel, the better our economic output, and the more wealth we can generate and enjoy.
But are we missing a bigger picture?
Most of us grew up with a traditional economic theory: that the sole purpose of business is to make as much money as possible. We've been given to understand that companies of all sizes are supposed to be money-making machines, and nothing more. Our own businesses have probably been built in this image, and some are still.
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