AIA offers Vitality to advisers

It is launching the programme, which is available around the world, in New Zealand in August. But it has already rolled it out to an initial group of 250 advisers to trial.

The insurer says the programme is part of a push to "change the conversation" about insurance away from simply application and claims to taking a wider part in clients' lives.

Head of Vitality in New Zealand Ralph Holmes said wellness was the future of engagement for insurers and the only sustainable way to keep insurance affordable.

He said Vitality would be a powerful way to enhance the insurance proposition and give clients a way to see value beyond the claims experience.