AIA: What’s in a brand?

"The hardest part of any big project is to begin.

"We have begun. We are underway. We have a passion. We want to make a difference."

Sir Peter Blake, in his final journal entry before his death in 2001

Our team's recent trip to a Murupara marae was some of the greatest evidence I've seen of the power of a community at work. Rival gang members worked alongside children, families and TV crew members for the makeover of Rangitahi Marae, one of the sites to feature on this upcoming season of Maori Television's Marae DIY.