Are online apps a threat to advisers?
Several startup companies have made headlines recently, offering software that helps to manage money and investments.
SigFig is a website that manages portfolios automatically. Betterment, FutureAdvisor and Wealthfront offer similar services and Wallet.Al takes an even more hands-on approach, monitoring transactions and sends alerts if a client strays from a set path.
Even Sorted is offering a fund finder, which matches people with the right KiwiSaver fund for their circumstances.
An American study found almost half of investment advisers thought online services would become significant competition within the next five years. And an Australian study found about half of the respondents were more likely to look online for advice than they were to approach an adviser.
Click the button below to subscribe and will have free unlimited access for a limited time to full article and all other articles on the site.
You will also be able to comment on articles on Good Returns.