Jon-Paul Hale
Are your clients happy?
Wednesday 18th of May 2022
It is more fundamental with insurance clients; they see insurance as a grudge purchase or a necessary purchase. They would instead buy a boat or new car than pay insurance premiums.
People don't jump out of bed on a Tuesday morning and go, "I need to buy life insurance today!" Well, not without some motivator like a friend or loved one with a medical condition that concerns them.
So why are clients unhappy?
- They have to pay a premium for cover when they feel social support should help them.
- They don't like their life being judged with the terms they receive on policies
- They don't like premiums increasing, age-related or underlying.
- They don't like not being able to get the levels of cover they want.
- They see it as a grudge purchase and hate seeing the premium deducted every month.
- Their partner said they had to.
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