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Jon-Paul Hale

Are your clients happy?

Wednesday 18th of May 2022

It is more fundamental with insurance clients; they see insurance as a grudge purchase or a necessary purchase. They would instead buy a boat or new car than pay insurance premiums.

People don't jump out of bed on a Tuesday morning and go, "I need to buy life insurance today!" Well, not without some motivator like a friend or loved one with a medical condition that concerns them.

So why are clients unhappy?

  • They have to pay a premium for cover when they feel social support should help them.
  • They don't like their life being judged with the terms they receive on policies
  • They don't like premiums increasing, age-related or underlying.
  • They don't like not being able to get the levels of cover they want.
  • They see it as a grudge purchase and hate seeing the premium deducted every month.
  • Their partner said they had to.
And a raft of other reasons, thousands of them.

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