Colonial First State rebrands

It follows the completion of its sale last month to Mitsubishi UFJ Trust and Banking Corporation, a wholly owned subsidiary of Mitsubishi UFJ Financial Group from Commonwealth Bank of Australia (CBA).

First Sentier now operates as a standalone business, with assets under management of A$222.7 billion (as at June 30, 2019), on behalf of an international client base that extends across Asia, Australasia, Europe and North America.

The rebrand process will begin in Australia where there is a more pressing need to distinguish the business from the remaining wealth assets under CBA ownership, and will take effect in regions outside of Australia, where the business is known as First State Investments, next year.

First Sentier Chief Executive Officer Mark Steinberg said the rebrand represents the business’ coming of age.