Cowboys ad complaint shot down by ASA
The ASA ruled the description was fair in its rejection of a formal complaint from Camelot NZ adviser Stephen Parr against the controversial Financial Markets Authority (FMA) ‘cowboy' newspaper adverts that heralded the start of the new adviser regulatory regime.
"I think the key point is that the complaint was deemed worthy of putting to the Board, so it is significant that it wasn't dismissed," said Parr.
"The point has been made that the advisory fraternity did not think it was a very tasteful or appropriate advertisement."
In his complaint to the ASA Parr claimed the advert unfairly maligned the whole advice industry.
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