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Don't get caught in social media web, advisers warned
Wednesday 30th of January 2013
Independent Development Solutions director Barry Read said advisers needed to be aware of potential compliance pitfalls when using social media.
He said issues could arise because the FMA viewed social media – websites such as Facebook, Twitter and LinkedIn – as advertising.
“Regardless of whether communications involve a Facebook post or an e-blast to customers, they are considered to be advertising,” he said.
“Social media content must meet the regulatory and disclosure requirements relative to numerous consumer compliance regulations.”
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