'Finfluencers' now on regulator's radar
The Financial Markets Authority (FMA) says its guide to talking about money online follows on from concerns that some social media influencers and bloggers may be straying into the realm of regulated financial advice.
And, according to Compliance Refinery chief executive Steven Burgess, the FMA's guidelines are timely, necessary and important, and shows the regulator is adapting quickly to changes in the financial advice industry.
FMA chief executive Rob Everett says the new guide is primarily intended for social media influencers but also contains useful tips for consumers when they find someone providing financial commentary on social media.
“Many people now offer their thoughts and perspectives on all sorts of financial matters and some have built strong followings,” Everett says.
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