Givealittle no competition for insurance

Internationally, there have been reported concerns that people might think of sites such as GoFundMe as a backstop in the case of disaster, rather than taking out insurance policies.

It has been reported that the site is being used to raise US$650 million a year to cover healthcare costs.

In New Zealand, Givealittle is often used by those who do not have cover and want to raise money for non-Pharmac treatments or other emergencies.

But insurance commentators said it was unlikely to be seen as a viable alternative.