[GRTV] AIA rolls out direct life insurance plans

In a move bound to attract attention from advisers AIA has launched three new digital-only Starter Plans aimed at getting more Kiwis on the 'protection ladder' 

The three new bundled plans - AIA Healthy Starter, AIA Starter Life and AIA Starter Life Plus - are designed for New Zealanders who are looking for basic, affordable and rewarding insurance, offered via a seamless digital solution.

Chief Partnership Officer Sam Tremethick told Good Returns TV the move is not a threat to advisers, rather it is complementary.

He believes over time when these policyholders need more insurance they will be referred to advisers. Also, the policies are simple and when there are areas where advice is needed applicants will be referred to advisers.