How Tower is growing its adviser and referrals network

At the same time, Tower’s internal referrals team which liaises with these advisers and their customers has grown to 17, including three business development managers and an operations manager. Five years ago, the team didn’t exist.

Jonathan Beale, Tower’s managing director, partnerships, says the insurer works primarily with mortgage and risk advisers but is keen to add more financial planning and investment advisers to the network.

The referrals system enables advisers to put clients who’re seeking fire and general cover directly in touch with Tower.

“Fire and general is the only insurance that’s compulsory when getting a mortgage. It’s about making it easy for customers – they’re looking to buy a house, not insurance, so we make the process really simple for them,” Beale says.