IFA to take part in global survey
It is taking part in a Financial Planning Standards Board (FPSB) survey which will be looking at the behaviors that motivate consumers to seek, and the barriers that prevent consumers from seeking, the advice of a financial planner.
The FMA and Massey University are also supporting this global survey initiative. The study, with 19 FPSB member organisations participating, is the first global research project of its kind and will involve nearly 20,000 consumers.
“We expect consumer attitudes toward money and financial planning may vary according to their geographic, socioeconomic, educational and cultural experience,” IFA President Michael Dowling said.
“Conducting this research will help us better understand consumer motivations around financial well-being and communicate with New Zealand consumers about financial planning. The results will also help us evaluate our consumer initiatives against global benchmarks.”
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