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Insurance

Integration creates insurance-specific CRM

Thursday 24th of January 2013

RMS head Chris Louisson said the integration was a major milestone for  the company and its users and was prompted by workflow analysis research into the amount of data handling advisers had to do.

“By the time we’ve finished, an adviser will only have to handle data one time,” he said.

“On average advises are having to handle the same piece of client data at least five times to get through an advice process and get the policy on the books, so what we’ll do in effect is linking with a CRM, so that takes one lot of double-handling out of the equation.”

Louisson said the next step for InControl, scheduled for April-May, would be integration into Fidelity Life’s Apollo portal and Konnect Net SureApp, enabling advisers to access automated quoting and online proposal applications.

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