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Insurance

LifeDirect: Advisers should take over

Jamie Monaghan, Head of Insurance - Trade Me
Tuesday 18th of September 2018

The comparison website has been running a campaign featuring the death of its cartoon mascot Simon, the sloth, to raise awareness of insurance cover and to convey the message that accidents can happen to anyone.

Trade Me head of insurance Jaime Monaghan said the campaign had elicited the “optimal level of outrage”.

“If we hadn’t got that, we would have missed the mark. No one likes to think about this stuff but we’re trying to raise awareness that unexpected things do happen.”

Monaghan said there were too few New Zealanders with insurance and those who had it did not have enough. "Across New Zealand in general there's a 'she'll be right' attitude. Kiwis are underinsured."

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