Merger heralds mega ambitions for online financial firm
Solomon said the group has also launched a new website to help mortgage brokers sell life insurance, dubbed Mortgageshield, that has already gained the support of a "major" mortgage broking network.
"We want to create a national brand for financial services online," he said.
Inform, which is partially owned by Solomon's Wellington financial services company Crest Financial Brokers, sells a range of life insurance products online and also markets a limited number of KiwiSaver schemes through its subsidiary KiwiSelect.
LifeDirect sells life and health insurance products online.
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