Misadventures in Insurance
Everything from proposal forms where the applicant declares they have an allergy to dog sperm (how did they find that out?) to the impact on mortality of spinal damage - that's useful for knowing how long a claimant for total and permanent disablement benefits might need to be supported (after taking into account deaths from the injury itself, they have a total of 58% of the life expectancy they would have had).
But the best, or rather worst, statistics that I saw recently was a set of mortality risk factors supplied by the Ministry of Health.
These were interesting because they are New Zealand statistics - so they apply to your clients - and also because they were numbers of actual deaths attributable to each risk factor between 1996 and 1998.
No airy fairy percentages here: real people who died, and why. Some of them killed in the car (about 500), and some killed by not getting out and about enough - and other by getting out and about too much (unsafe sex).
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