New identity for Iress

Financial services software provider Iress has decided to change its logo to better reflect what the company does.

Chief executive Andrew Walsh says "logos don’t make a brand, but with the passage of time they can become an inaccurate reflection of a business. "

He says the company's 19 year old logo falls into that category.

Walsh says Iress has "an enormous reach across financial services, and no other business can offer the same breadth, depth and experience. We don’t take this for granted - and know we need to remain focused to meet and exceed your expectations. We are committed to doing this."