New look Fidelity Life

Fidelity Life chief executive Nadine Tereora said the rebrand, and launch of a healthcare app is the next step in the company's transformation which started when she took over the reins.

These are "key deliverables of Fidelity Life's ambitious transformation plans. Underpinned by a strong digital backbone, the strategy puts customers first while supporting the need for a strong, independent advice network, helping New Zealanders recognise the value of life insurance in their everyday lives".

Fidelity has entered a partnership with Sharecare, the global digital health company that helps people manage their health in one place. [Full Sharecare details below.]

"Life insurance has always been about protecting what's most important, and people everywhere are increasingly conscious of their health and wellbeing. We also know customers want something tangible from their life insurer," Tereora said.