'Old-school brokers' an opportunity for LifeDirect: Trade Me
In reporting its first-half profit this month, the online auction website reported a year-on-year decline in revenue of 11.3% for LifeDirect, caused by a drop in traffic.
LifeDirect allows consumers to compare quotes from insurers including AIA, AMP, Asteron Life, Cigna, Fidleity Life, OnePath, Partners Life and Sovereign online. It covers life, health, income protection, mortgage and funeral insurance.
Trade Me chief executive Jon Macdonald said the company had grown LifeDirect “very well” since it was acquired in 2013.
“Then, we made a couple of tactical calls that I believe were the right for Trade Me overall, but harmed LifeDirect in terms of directing our audience more back towards our core businesses and our Marketplace and our Classifieds,” he said.
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