Online prep for new advice clients

The questionnaire is designed to encourage clients to consider their needs and insurance goals before they meet an adviser for the first time.

It asks questions about age, smoking history, family, income, home ownership and priorities, including how much a client values things such as maintaining their lifestyle or not having to rely on benefits.

The client is then given a printable list of things to consider and talk to an adviser about.

An Asteron Life spokeswoman said: “Advisers have told us customers often come with a product and premium already in mind. LifeSnap helps focus on the customer needs, allowing the adviser to work through different product combinations which can work out more cost effective than stand-alone products.”