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Insurance

Online sales not biggest threat, poll shows

Wednesday 6th of November 2013

The survey, commissioned by the New Zealand Financial Advisers’ Association (NZFAA), found a strong preference from consumers for going direct but little appetite for buying their insurance online.

Conducted via an online panel of more than 2400 people aged 18 and older, the survey found one in six people (17%) hold no insurance or financial products. Fire and general insurance products weren’t included.

Respondents held an average of 2.5 products, while those who made their arrangements through a financial adviser had an average of four products.

But only a small proportion of people used independent financial advisers to buy their insurance, ranging from 13.6% for mortgage protection to 23.4% for life/trauma/disability cover. 

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