Opinion: The power of free
Financial services looks like a sitter for such a change - but so far the successful examples are share trading and online banking - the latter was briefly free, but is now often charged for.
Outside financial services there are some remarkable examples - free email, storage, and even telephony (of a sort that frequently drops calls) is available ‘free' provided you have already paid to get online.
But seriously - adding some services free has always been a part of the service that a business wanting to operate long-term in a community employs. The local optometrist in my suburb fixes glasses for nothing, for example.
To build better client relationships, consider added value services - ie free stuff.
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