Science-backed approach to ‘democratising investment’
The platform is being launched by the team behind New Zealand Financial Planning but is operating with its own financial advice provider licence.
People who sign up are taken through a process to build a personalised plan, covering their money personality and investment goals. Investors then open an account and deposit money that is invested according to a plan devised by Lemmi.
From there, the investment can be monitored through the app. Lemmi promises to regularly review the investments and rebalance as necessary to keep the investment “in your investor sweetspot”.
Chief executive Craig Dealey said hundreds of thousands of New Zealanders were being “left behind” because they were not getting the support they needed when it came to investments.
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