'Simple' product for online sales

At the moment it is available through ASB as Easy Life and Living and via a pilot trial through Global Financial Services.

It will soon be made available to eligible Sovereign advisers.

Simple Life is a non-underwritten, online insurance product providing a simple range of benefits including life cover, loan and rent cover, and redundancy cover up to certain limited levels.

It relies on policy exclusions including a five-year pre-existing condition exclusion and a hazardous activities exclusion to manage the risk of the clients cover.