Southern charms
Invercargill is not only New Zealand’s southernmost city, but the southernmost city in the world. As such it is somewhat isolated. This has led to the popular perception that the city is slow, staid, and behind the times.
But the truth is that while Invercargill’s population is relatively small - 54,800 as at June 2017, it is the commercial centre of the Southland region. It sits amid rich farmland and is bordered by large areas of conservation land and marine reserves.
Further, it is a city adapting, striving to innovate and grow economically, despite challenges such as an ageing population and the need to diversify industry. But a pioneering Southern spirit is part of Invercargill’s heritage.
This character is reflected in Invercargill’s property market which is steady and stable, not spectacular, but with plenty of potential. Nationally, the market is cooing. But Invercargill’s market continues to see decent price growth and, for investors, it offers a perfect storm of affordable prices, strong yields and now a rental shortage.
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