Southern Cross launches AI assistant

Built using AI company FaceMe’s Intelligent Digital Human Platform, the yet-to-be-named AI persona will offer Kiwis a new way to learn about health insurance and how it can add value.

Digital humans are interactive avatars trained to communicate with people in a way that is empathetic and personalised. FaceMe’s digital humans are equipped with machine learning, meaning they can continuously learn from conversations over time to better understand a person’s needs.

Chief executive Nick Astwick said it would support the society’s goal of empowering Kiwis to take more control of their health by creating an engaging and 24/7 digital experience.

“As the country’s largest health insurer, we have a responsibility to lead the market in providing Kiwis with innovative tools they can use to understand and make improvements to their health and wellbeing,” he said.