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Insurance

Sovereign website awaits sign-off

Monday 18th of February 2013

KiwiCover has been set up by Alan Kelly, as a subsidiary of National Benefits Ltd.

Kelly said the site had been formulated to market life insurance to the New Zealand market.  “We’ve taken a different approach to other online sites, this doesn’t purport to be a comparison shopping site.

He said sites that offered more than one provider tended to only compare them on price. “Even if they ostensibly offer info on products’ non-price aspects, I don’t believe it’s done in a genuine way.”

Kelly said he was hoping to develop a brand in the New Zealand market and raise awareness of underinsurance.

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