Squirrel invests in taking The Squirrel Effect to Kiwis
Cooke brings over 25 years’ marketing and advertising experience to the position, including an extensive background in financial services—having held senior marketing roles at ASB and UBS, and, agency-side, led accounts for Visa, ANZ, BNZ and Generate KiwiSaver.
She joins the Squirrel team fresh from a stint as GM at award-winning digital design agency Ghost Street, and, prior to that, six years heading up the Client Consulting team at data-led digital agency Krunch.
Squirrel chief executive, David Cunningham, says Cooke’s strategic marketing nous will be instrumental in allowing the business to capitalise on opportunities for further growth and innovation.
“We’ve invested heavily into building the Squirrel brand over the last two years, taking The Squirrel Effect to New Zealand and laying the foundations for our next phase of growth.
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