Strength in the Manawatu shadows
It’s all too easy to overlook the quiet attractions of provincial centres for the bright lights of bigger cities. In the case of Palmerston North, a city best known for student life, this has long been the case. Yet it is the business hub of the Manawatu region, poised for economic growth and blessed with abundant natural charms.
For investors, the city’s housing market has a reputation for being steady as she goes. Traditionally, it’s been a market for long-term investors interested in cash flow over capital gains. And, in recent years, Palmerston North’s market has remained flat while others have soared.
But these days it would be a mistake for investors to overlook ‘Palmy’. In a sign of the times, the city’s market is now busier than industry veterans can remember. At the same time, it offers investors some attributes that are rare in more fevered markets around the country.
GROWTH DRIVERS
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