The ideal medical insurance product

For a tiny market we're treated to a good number of insurers and in amongst them are some innovators. We probably have a better medical insurance market than we deserve and it hasn't yet been wrecked by American or Australian levels of wishful thinking and absurdity (boondoggles like requiring cover for baldness, or restricting the ability to underwrite and price risk).

Having said all that we don't yet have the perfect medical product. Consumers rightly see the perfect product as being one that pays for everything and costs nothing. Dialling back just a notch or two from that Nirvana we could sensibly describe what might be a ‘super-premium' medical product - designed shamelessly from the client's perspective:

1.       Unlimited cover levels - I don't want to even think that my cover is limited. So don't scare me by saying that it could be. Even reasonably. When I am sick and scared for my life I want unreasonable levels of care (most private medical providers)

2.       Coverage for any form of care - yes, including doctor's visits, optical, and dental, because why wouldn't I want my cover to meet all the expenses I perceive as ‘medical?' (Southern Cross and others)