The power of social media
You may not sell insurance through social media, but plenty is sold that way. By some estimates, more than $20 million in premium each year, here in New Zealand.
Try this exercise yourself, start typing “insurance” into Google. When on Facebook, Instagram, Pinterest, or any web page, click on every insurance advert you see – and pretty soon, you will tend to see a lot more insurance adverts.
Check out all the companies that come up when you start doing this. You may see adverts for AIA (selling online through KiwiCover), ANZ, comparelifeinsurance.com, LifeDirect.co.nz, Momentum Life and Pinnacle Life, there will be more that turn up as campaigns come and go.
Some of the offers are engaging, some are really a gateway to advice, and some are exasperating – often offering very limited non-underwritten cover to people who could buy better cover for less money if they only had a little more patience and sought advice.
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