[The Wrap] Hurrah! Big banks exit life insurance
With news this week Fidelity Life has bought Westpac's life insurance business marks the end of the major bank's foray into this part of the market.
Interestingly each bank has sold to a different company; ASB to AIA, ANZ to Cigna, BNZ to Partners (although the deal still has regulatory hurdles to leap) and Westpac to Fidelity.
Asteron is the only one which has missed out on picking up a new business. Whether the company bid for any of them is an unknown.
Who got the best deal? Only time will tell, and a large part of the answer to this is how each bank treats the partnership. Going back years ASB and Sovereign showed it can work.
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