[The Wrap] It's not the death of life insurance companies as we know it

Life insurance has been getting a bad wrap recently. There's been the FMA's reports into conduct and replacement business, the Royal Commission in Australia a bit of hoopla around soft dollars and offshore trips.

Then there is AMP essentially shutting up shop with regards to life insurance after 160 years in the business.

Despite this background the sector is quite exciting. Partners Life is really looking to shake up the market, firstly with its new advice tool and then there is a second initiative (which we are not allowed to talk about, but around 900 advisers learnt about it this week). 

It is exciting to see some real leadership being shown in the life insurance space and efforts to tackle the under-insurance market.