Today’s consumer can be hard work

I hate it when I can’t get information online, fast. I also hate it when I can’t get a person to talk to me, or I can’t arrange to meet.

Maybe I’m just awkward, but it seems increasingly, I am a typical consumer.

ReadWrite.com have picked up on the defining characteristics of today’s consumer: smartphone enabled they form views about services and companies and seem to buy into a story, and switch allegiance with dizzying speed. They want wi-fi all the time so that they can stay in touch, and check on, whatever is going on – including comparing whatever they are about to buy or do with another alternative that might be just around the corner.

This isn’t new, but it has caught out a lot of businesses. People were making jokes about how internet companies were running around with silly graphs showing how soon everyone will be connected. Then suddenly it is today and that is no longer news. Various studies have identified the growing demand from consumers for online to serve them at any time 24/7 connectivity.