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Insurance

Website pours out leads, and closes

Wednesday 21st of November 2012

Landl has been working as an insurance adviser for three months under the Janos Insurance name, and said the site was launched initially simply to gauge the online market.

“It was a test site to see what the feedback was like and it’s been huge, the amount of lead generation we’ve got is massive,” he said.

Landl refused to say how many leads the site had generated and conceded they remained unqualified, but he remains convinced that marketing the sale of life and health products online is a winning strategy as clients’ themselves have to seek out insurance.

“They’ve gone looking for cheap life insurance, so we’re half way there already. [And] It’s generated leads that otherwise wouldn’t have been generated if we hadn’t done this,” he said.

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