What pushed your buttons this year?
The biggest insurance story of the year is a tough one. Indeed it’s hard to single out one, but if I had to it would be the success of Partners Life and its impact on the life insurance industry.
Here at Good Returns we run stats on business written and Partners has been a truly amazing story moving into second place for new business written, behind heavy weight Sovereign.
The enthusiasm of many to promote the policies has been huge. I have been blown away with the number of advisers who have proactively sold Partners Life policies. Indeed I even had one pitch made to me in my local café.
Although unreported this year, Partners Life’s “Achievers’ Conference” in Las Vegas has to be one of the biggest (and most expensive ever). We understand around 270 people attended, about 200 more than the company originally estimated at launch.
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